Email verification can be defined as the process through which legitimacy of email addresses is done. If you appreciate email marketing or you're an email marketer, then you should understand how unsuccessful it can be to send emails to addresses that aren't legitimate and this makes the verification procedure very important. The verification is in two kinds.
Pre-emptive verification - it's a process that checks whether addresses are legitimate and appropriate when getting entered into the setup which uses or stores the email addresses. It is an effective verification procedure especially for business owners that want to examine email address entrances of staff members or clients if they are real and correct.
Retrospective verification - The procedure check addresses which are in your business database to be sure they continue to be valid and current. Third party processors are used and various technologies applied to identify closed or dead email accounts without even sending any emails to them.
Email verification benefits
As a business, every effort that you place into your marketing strategy must repay in the long run which is the reason it's important to be sure of the approaches that you put in place. Email marketing can be quite a hit particularly once you embrace email verification. Here are some of the benefits that you stand to enjoy when you take time to verify email addresses prior to sending out any mails.
· It saves you money on email delivery fees since the list size is reduced into valid and relevant addresses only. You do not have to pay any excess fee for sending your messages out to dud emails.
· The verification process can help save you in encountering troubles with email providers that are extremely rigorous regarding bounced email thresholds. Remember that some have particular levels permitted before closure or suspending your account particularly if you are a brand new member.
· When you check the email addresses, then you work on boosting your deliverability in the sense that you greatly decrease the amount of died emails. Your emails can be degraded by your ISP when you've got a growing percentage of unknown or expired users. Whenever you've got a clean email sending list using the verification procedure, your sender standing score will be enhanced.
· Email verification will be able to help you store off spam traps. ISPs generally recycle expired email accounts for spam trapping purposes and it gets quite easy for you to be blacklisted in case you still possess such speeches in your emailing list. Proper verification can help you keep such problem.
To enjoy all the benefits of email verification, you may need to choose a process or a verifying tool that uses innovative technology to intelligently clean up your own mailing lists. Find out what the tool is able to help you reach so that you may create the finest results together with the verification process. The more it could do for you the better it should be for your business. You also need to select software that is user friendly.